Music Magazine Research: Questionnaire

I created a questionnaire which I had asked to students throughout my college aged 16-19. This is the magazine that I created, I separated the genders so I could distinguish the difference in genders to help with my target audience and I asked questions which I wanted to know out of my audience, the teenage audience is the one I was aiming towards so the audience for this questionnaire is perfect for what I wanted. The questions I asked were very representative of what I needed to know and gave me a lot of information about what the audience I was considering would look for in a magazine.

These were the results of the questionnaire, I asked 25 males and 25 females to get a broad and in depth analysis of the audience.

Results

Males 

This question told me that males would pay around £2.00 as an estimated average for a magazine therefore if I chose to use males for my target audience I will be aware of the price range that the magazine will be. Above £3.00 is probably going to be far too much for my audience to want to buy the magazine for.





The most appealing genres of music for males are pop, rock, alternative and rap which is something I will have to consider if I chose to base my magazine on one of these genres.

When thinking of how frequently I would post my magazine I think that from this magazine once a week would be a good frequency for the audience, this also links to how affordable the magazine is too because if it's frequent and affordable it's going to be a lot more attracting to buy.





The content of the magazines will feature all of the things mentioned as they were all popular topics to be included, especially in this case with interviews being a really popular topic to include. This question really helps with the content of the magazines as I didn't know that to feature however I can now see popular topics which would intrigue my audience.




The answer to this question surprisingly differed to the previous genre question and the most popular genre that would intrigue readers is alternative music, closely behind however is rock and rap which would also be genres to consider if I were to aim a magazine towards males or focus a magazine on one of these genres as males are really into the genres.

Females

This question shows that in terms of how frequently the magazine should be issued, generally it does suggest that they read more than 1 magazine a week therefore I think similarly to males, a weekly issue will be most popular with the audience.

The results to this question completely contrasts with the males as it says that the majority of the teenage females that I had asked prefer pop music to others therefore would probably be far more interested in this genre of music, so if I chose pop as a genre it will definitely be more female orientated as it's a much more popular genre with this gender.

Similarly to the males the content that females would expect in music magazines is similar and they would like all of the features mentioned giving me a really defined outlook on the content that would be enjoyed by my audience.

This question is supported by the other question relating to genre as again pop magazine is the one that is dominantly more interested by females, however RnB is also a genre which should be considered as it is the second most popular, the results of this do show some common genre interests between genders.

Again, like males I think that £2.00 would be an appropriate amount to be paying for a music magazine as both men and women have said they would pay around this number compared to being below £1.00 or above £3.00 which far less people said they would do.






I think that this piece of research is going to be really helpful with establishing what different audiences look for in magazines and the different audiences of certain genres of music magazines therefore when coming to decide on these criteria I will have a clear idea on gender to genre links. This form of research also gives me general ideas on content for my magazine as well as pricing and issues.