Proposal for Music Magazine

Who you are aiming your magazine at specifically?

For the target audience of my magazine I want to aim the magazine towards teenage girls, this age may range from 10-16 but more specifically I will be aiming it towards around 13-14 year old girls. I have chosen this age bracket for my target audience because after conducting a bit of research on other pop magazines I think it's clear that this is the most popular age bracket and it is the age of most who are going to want to buy these magazines as well as are interested in the artists, genre and content of my magazine. I think the typical reader for my magazine will come from a working to middle class background as their family must be able to afford the price of the magazine as an extra.

What will your magazine be about? 

The typical content for my magazine will be based on a lot of artists which are popular and upcoming as I am aware of the fact that teenage girls around this age idolise celebrities a lot therefore they will play a big role in the magazine, specifically those involved in the pop music industry as this is obviously the genre that my magazine will be about therefore it will have to relate to that. Alongside this I think other interests appealing to the audience will entice them like style however it will all have to be relative to the artists to keep within the music magazine style, in addition, general music magazine content like upcoming songs, artist gossip, artist information like interviews and discounts for music related events and merchandise.

What are your ideas for cover lines?

The coverlines will be relative to the content of my magazines however I will want to make them very enticing like with artist gossip and information which I think would be appealing to the target audience as it's something about their artists they idolise that they didn't know, as well as an interview which would also be really appealing in my opinion. Alongside this I think discounts, promotions and things that are free to them would be good to include as obviously at this age they don't have a lot of money therefore if they are getting multiple things for a affordable price it's going to appeal to them further.

What title have you decided on and why? 

For the name of the magazine I found it really difficult to find a magazine name that I liked because I didn't want something too tacky but I also wanted something which was going to clearly identify the genre of music the magazine is about as I didn't want anything to complicated so that my target audience wouldn't immediately recognise it. I also wanted a fairly short title so this is why I disregarded names such as latest tunes and you love pop as I thought they wouldn't fit well as a masthead, instead I thought about synonyms for music so that the name was short and snappy however I didn't feel they fit the pop genre well enough therefore most of them I disregarded too and carried on thinking more specifically about names featuring the word pop. I think after trying out different fonts and designs for different names which were LovePop, SimplyPop and JustPop I concluded that my favourite was SimplyPop, even though I did like LovePop I thought it was too similar to existing magazines which is why I disregarded that as a title.

What fonts do you want to use?

I want a sans serif font for the younger audiences as it doesn't reflect a more sophisticated and classy look which perhaps serif font would give through the use of fancy feet therefore it would be far more appropriate for them as it is far simpler as well as the shapes being more rounded giving off a more funky and younger vibe. 

What are your ideas for taglines? 

I am unsure if I want to use a tagline at this stage but a few that I am considering using are

• UK's favourite pop magazine
• Your guide to your favourite artists
• Simply gossip, your favourite artists and the latest fashion

Or anything else that ties in with the masthead and contents as well as being short and catchy.

When in the year will it be published? (cover can reflect seasonal changes or events, consider the academic year)

I want to do a summer edition so perhaps the last two weeks of July when school is out or August, for this idea I want to get a colourful image that reflects the summer months on my front page and I would also like to revolve the contents around this time of year therefore including things about summer.

What kind of image do you expect to put on the front cover and how will you go about getting this image?

Due the fact I am aiming it at the Summer month, I will choose a good day in terms of weather so that it looks summery as well as picking a natural and colourful location. I also want a lot of colours in terms of the outfit my model will be wearing therefore I will probably dress them in a summery and colourful outfit that reflects the month well.

How frequently would it be published?

I was thinking of doing a weekly issue as it's not going to be a massive issue and it would be best to update it frequently rather than doing more expensive bigger issues, as well as the fact when I did my questionnaire weekly was a popular option so it seemed appropriate to do a weekly issue as it is what I want to do anyway.

What are the dimensions of the cover (magazines are now available in different size formats)?

I will do the cover in an A4 size which will run through the entire magazine.

What images/colour would you use on the contents page?

I would like to tie in the contents page with the front cover a little bit therefore I will include most colours which are associated with my target audience, such as pink and purple, however I do want a contrasting colour to make colour a dominant part that 'pops' so that the page seems more busy and fun.